EMC Corporation – A Connected Social Media Showcase

In this 2nd of 4 slideshows, EMC’s Whitney Tidmarsh, Chief Marketing Officer, explains why context is key to the concept of information intelligence. “Context becomes incredibly important in this age of huge amounts of digital information,” she remarked, “making sense of the information for the user, instead of forcing the user to make sense of the information.” People want information that is meaningful, appropriate for the role they play, and useful for the task at hand. They also need information in the language they speak, available wherever they are and on whatever device they use. Context is a tenet of EMC’s Four Cs: Context, Convergence, Compliance, and Community.

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